Yohan Laurent has built a multidisciplinary path combining science, creativity, and cultural exploration. His academic background began in pharmacy and cognitive sciences, where he studied human perception, behavior, and decision-making. These studies shaped his analytical mindset and deepened his understanding of how people interact with the world through their senses.
His career led him to Amsterdam, where he founded Storytaster, a project dedicated to rediscovering and reinterpreting the forgotten beverage. Through masterclasses, workshops, and brand collaborations, Storytaster explored sustainable agricultural practices and heritage. The project’s mission was to restore cultural value to traditional drinks while promoting responsible production and mindful consumption. By bridging education, storytelling, and brand strategy, Storytaster aimed to create a dialogue between craft and culture.
After several years in the field, Yohan transitioned toward creative strategy and media production, pursuing a degree in Creative Business. He now focuses on brand development, storytelling, and concept creation. Blending analytical precision with creative thinking, he connects ideas, people, and experiences through narratives.
